Rural Business Marketing – Using the New 5 P’s to Make Money
Yesterday I started a 3 part series on The New 5 P’s of Marketing for Rural. Here is Part 2. Tom Patty’s New 5 P’s of Marketing is more than a catchy update of the 5 guiding principles of marketing....
View Article3 Ways “Cultural Fragmentation” Helps Rural Business
Yesterday National Public Radio’s evening news program had a segment called “Cultural Common Ground Getting Harder To Come By.” It was a several minute look at how particularly American culture is...
View ArticleSmall Town Chamber of Commerce, Who is Your Customer?
I just finished an internet marketing workshop that included a nice mix of small town chambers of commerce staff and volunteers along with small business owners. I talked extensively about speaking...
View ArticleHow to Target Your Perfect Customer Like Facebook
I received notice of a free offer for an e-book on Facebook Pages the other day from one of the blogs I follow, Hubspot. It is incredibly useful and packed with so much information, I’d suggest that...
View ArticleNature Based Tourism Is Not REALLY About Nature
I just received my regular monthly newsletter from Nebraska Rural Living, and the top story was about nature-based tourism and the spring migration of the White Pelican to Harlan County Nebraska....
View ArticleLocally Owned Business Success Learned From Sam the Sushi Nazi
Here’s a fun story that might help you think a little differently about those sacred laws of marketing for your locally owned business. As you read about Sam’s Sushi Bar, (notice that this is a link to...
View ArticleThe Power of Targeting Your Customer, a Success Story
If you’re a regular reader, or have attended any of my internet marketing workshops, you’ve met Chantal and River Dancers Rafting Company in Northern California. Chantal and I have been working...
View ArticleBeing Unpopular Is Your Best Business Strategy
Another week passes by w/o talking about Take Control of Your Internet Marketing! How about just going there, reading and subscribing… I discovered something I just can’t help but share today instead...
View ArticleFind a Need and Fill It
I spend a lot of time thinking about and researching small town survival strategies. I read daily about branding strategies and marketing strategies and local business development strategies and rural...
View ArticleThree Mindsets of Search: Use This To Improve Your Internet Marketing
For micro enterprise assistance and small business development organizations the question is, what is of prime importance to teach small local business owners about internet marketing. And for the...
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